| 考察C2C二手市场时制造商动态定价策略 |
| Manufacturer’s dynamic pricing strategy in the presence of C2C secondary market |
| 摘要点击 24 全文点击 0 投稿时间：2022-09-02 修订日期：2023-11-06 |
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| 中文关键词 产品闲置；C2C二手市场；动态定价；策略消费者 |
| 英文关键词 products idling; C2C secondary market; dynamic pricing; strategic consumer |
| 基金项目 |
| 作者 | 单位 | 邮编 | | 张盼 | 海南大学 | 570228 | | 黄绍琦 | 南昌大学 | |
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| 中文摘要 |
| 考察产品可能闲置以及消费者可以在C2C二手平台交易二手产品, 构建一个制造商两周期定价模型, 进而探
讨制造商动态定价策略, 并分析产品闲置概率和C2C二手市场对制造商利润、消费者剩余和社会福利影响. 研究发
现, 当产品闲置概率增加时, 制造商在大多数情形下应该降低产品定价, 而在一定条件时可以提高未来的产品定价;
与此同时, 更多消费者会选择推迟购买, 而在未来选择购买新产品还是二手产品取决于产品闲置概率的大小. 制造
商和整个社会因为产品闲置概率的增加而受损, 消费者则有可能受益. C2C二手市场的出现会使制造商利益受损,
但是会使消费者和整个社会受益. 最后, 围绕闲置产品需求和供给不匹配进行拓展分析, 验证了上述结论有效性, 并
分析了不匹配概率的影响. |
| 英文摘要 |
| Considering that products idling and consumers can trade second-hand products on the C2C secondhand
platform, this paper constructs a two-period pricing model for a manufacturer, in order to investigate the
dynamic pricing strategy of the manufacturer and the impact of products idle probability and the C2C secondary
market on the manufacturer’s profit, consumers’ surplus and social welfare. The results show that when the
probability of product idleness increases, the manufacturer should reduce the product pricing in most cases, but
increase the future product pricing under certain conditions. At the same time, more consumers will choose to
postpone the purchase, and whether to buy new or used products in the future depends on the idle probability
of the products. The manufacturer and society suffer from the increase in the probability of product idling,
while consumers may benefit. The emergence of C2C secondary market will harm the manufacturer, but will
benefit consumers and the society. Finally, this paper conducts extended analyses from the perspective of the
mismatch between demand and supply of idle products, which verifies the validity of the above conclusions,
and further analyzes the impact of mismatch probability. |
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