| 考虑公平关切的制造商生态标签选择策略: 自贴标签 vs. 政府标签 |
| Eco-labeling selection of the manufactuer under fairness concerns: Self-labeling vs. government-labeling? |
| 摘要点击 46 全文点击 0 投稿时间：2026-04-10 修订日期：2026-06-02 |
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| 中文关键词 绿色供应链; 公平关切; 生态标签选择策略; 博弈模型 |
| 英文关键词 green supply chain; fairness concerns; eco-labeling strategy; game model |
| 基金项目 河北省社会科学基金重点项目 |
| 投稿方向 物流与供应链管理 |
| 作者 | 单位 | 邮编 | | 高荣* | 河北工业大学 | 300401 | | 张灵 | 河北工业大学 | | | 丁明玉 | 河北工业大学 | |
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| 中文摘要 |
| 生态标签是企业传递产品环保信息的重要工具, 其选择策略影响供应链绿色转型与利润分配, 而收入失衡引发的成员公平关切会进一步干扰生态标签决策. 本文考虑制造商与零售商公平关切, 构建博弈模型研究制造商的生态标签选择策略. 结果表明: 制造商公平关切抑制绿色创新与供应链效益, 零售商适度公平关切则提升利润分配公平性. 标签选择上, 制造商缺乏主动选择政府标签的动力; 但相比自贴标签, 政府标签更能促进绿色创新、增强竞争力并提升社会福利. 拓展研究表明, 供应链内部协调不改变制造商选择, 政府外部补贴可激励其选择政府标签. 此外, 不同公平关切下, 消费者绿色敏感度及对自贴标签信任度的提升, 均能推动绿色创新, 改善经济与环境效益. |
| 英文摘要 |
| Eco-labeling communicates products'' environmental attributes. Their adoption affects supply chain green transformation and profit distribution, while fairness concerns arising from income disparity interfere with eco-labeling decisions. This paper develops a game-theoretical model incorporating a manufacturer''s and a retailer''s fairness concerns to explore the manufacturer''s eco-labeling selection strategy. Results indicate that the manufacturer''s fairness concern restrains green innovation and impairs supply chain efficiency, whereas the retailer''s moderate fairness concern improves profit distribution fairness. The manufacturer lacks sufficient incentive to adopt government-labeling. Nevertheless, compared with self-labeling, government-labeling more effectively drives green innovation, strengthens competitiveness, and boosts social welfare. Extended analysis reveals that internal supply chain coordination cannot change the manufacturer''s choice, while external government subsidies incentivize government-labeling adoption. Furthermore, under different fairness concern scenarios, rising consumer green sensitivity and trust in self-labeling promote green innovation and improve economic and environmental performance. |
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