| MTS与MTO模式双渠道供应链的产能策略 |
| Capacity Strategies in Dual-Channel Supply Chains under Make-to-Stock and Make-to-Order Modes |
| 摘要点击 9 全文点击 0 投稿时间：2025-10-09 修订日期：2026-08-11 |
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| 中文关键词 供应商入侵；按库存生产；按订单生产；产能决策；渠道策略 |
| 英文关键词 supplier encroachment; make-to-stock; make-to-order; capacity decision; channel strategy |
| 基金项目 国家自然科学基金项目（72293572; 72271223） |
| 投稿方向 供应链管理 |
| 作者 | 单位 | 邮编 | | 刘保山 | 中国地质大学（武汉）经济与管理学院 | 430074 | | 卢敬元* | 中国地质大学（武汉）经济与管理学院 | 430074 |
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| 中文摘要 |
| 针对供应商入侵背景下双渠道供应链的产能决策问题, 结合备货生产(Make-to-Stock, MTS)和订单生产(Make-to-Order, MTO)两种生产模式, 构建供应商与零售商的博弈模型, 研究供应商入侵对企业产能策略、渠道竞争及利润绩效的影响. 研究结果表明, 供应商入侵通过产能承诺效应和竞争威胁效应改变企业的最优决策, 使供应商更倾向于采用MTS模式, 而零售商仅在特定条件下更倾向于采用MTO模式; 供应商入侵对消费者剩余的影响具有显著的情境依赖性, 并非必然降低消费者福利; 不同生产模式下, 供应商入侵对企业利润和渠道竞争的影响存在显著差异. |
| 英文摘要 |
| This paper develops a game-theoretic model to investigate capacity decisions in a dual-channel supply chain under supplier encroachment by incorporating two production modes, namely make-to-stock (MTS) and make-to-order (MTO). The effects of supplier encroachment on firms'' capacity strategies, channel competition, and profit performance are examined. The results show that supplier encroachment changes firms'' optimal decisions through the joint effects of capacity commitment and competitive threats, making the supplier more inclined to adopt the MTS mode while making the retailer prefer the MTO mode only under certain conditions. Moreover, the effect of supplier encroachment on consumer surplus is context-dependent and does not necessarily reduce consumer welfare. In addition, supplier encroachment has significantly different impacts on firms'' profits and channel competition under different production modes. |
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