| 软件平台技术分享与第三方开发商采纳策略 |
| Software platforms vs. third-party developers: Technological resources sharing and adoption strategies |
| 摘要点击 9 全文点击 0 投稿时间：2025-07-08 修订日期：2026-07-27 |
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| 中文关键词 软件平台; 第三方开发商; 技术资源分享; 需求溢出; 企业竞合 |
| 英文关键词 software platform; third-party developer; sharing technological resources; demand spillover; firm coopetition |
| 基金项目 国家自然科学基金重大项目(72394373); 国家自然科学基金重点项目(72231004). |
| 投稿方向 平台经济 |
| 作者 | 单位 | 邮编 | | 李敏强 | 天津大学 | 300072 | | 刘一璠* | 天津大学 | 300072 | | 冯海洋 | 天津大学 | | | 冯楠 | 天津大学 | |
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| 中文摘要 |
| 本研究聚焦于软件平台在分享技术资源及第三方开发商采纳该资源过程中面临的策略选择. 通过构建博弈模型, 刻画了第一方与第三方应用之间的市场竞争, 综合考虑了需求溢出、技术资源分享程度、第三方的定制能力与效率、平台抽成比例以及应用间初始质量差距等关键因素, 分析了“技术开放”或“技术专有”成为均衡策略的条件. 研究发现, 平台利润随技术分享程度的增长可能呈现三阶非单调变化; 当第三方定制能力较弱, 或能力较强但应用初始质量差距过大或过小时, 平台倾向于分享技术资源; 当第三方定制能力不高且应用初始质量差距较小时, 第三方采纳技术资源; 当第三方定制能力较小或适中，且应用初始质量差距较小时, 平台与第三方动机趋于一致, “技术开放”成为均衡策略. |
| 英文摘要 |
| This study investigates the strategic interaction between a software platform and a third-party developer regarding the sharing and adoption of platform-owned technological resources. By developing a game-theoretical model, we capture the competitive dynamics between first-party and third-party applications and consider key factors such as demand spillover effects, the technology sharing rate, the third-party developer’s customization capability and efficiency, the commission rate, and initial app quality asymmetries. The results reveal that the platform’s profit may exhibit a three-stage non-monotonic relationship with the technology sharing rate. The platform tends to share its technological resources only when the third-party developer has a low customization capability, or it has a high customization capability but the initial quality gap between apps is quite large or small. The third-party developer prefers to adopt the technological resources when it has a low customization capability and a small initial quality. Moreover, when the third-party developer has a relatively weak or moderate customization capability and the quality gap between apps is very small, the incentives of the software platform and the third-party developer align, making "technology openness" the equilibrium strategy. |
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