| 两阶段生命周期的以旧换新渠道策略选择 |
| Channel strategy selection for trade-in programs in a two-stage product life cycle |
| 摘要点击 15 全文点击 0 投稿时间：2025-06-11 修订日期：2026-02-06 |
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| 中文关键词 以旧换新; 双渠道; 闭环供应链; 定价; 全生命周期评估 |
| 英文关键词 trade-in; dual-channel; closed-loop supply chain; pricing; life-cycle assessment |
| 基金项目 |
| 投稿方向 供应链管理 |
| 作者 | 单位 | 邮编 | | 汪泓 | 中欧国际工商学院 | 201206 | | 高凯* | 上海交通大学安泰经济与管理学院 | 200030 | | 谭寅亮 | 中欧国际工商学院 | |
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| 中文摘要 |
| 在循环经济和互联网技术的推动下, 越来越多的制造商借助双渠道开展以旧换新服务. 为探讨以旧换新的最佳实施渠道, 从两阶段生命周期的角度出发, 构建了双渠道以旧换新和仅零售渠道以旧换新下的博弈模型, 并对比分析两种策略对经济效益和环境效益的影响. 结果表明, 在经济效益方面, 相较于零售渠道以旧换新, 在双渠道推行以旧换新对制造商总是有利的, 但对零售商总是不利的; 在环境效益方面, 当消费者的直销渠道接受度较低, 或者其直销渠道接受度与旧产品回收收益均较高时, 双渠道以旧换新对环境的影响更大. 研究结论对企业和政府推行以旧换新计划具有一定的理论指导意义. |
| 英文摘要 |
| Driven by circular economy and Internet technology, many manufacturers are offering trade-in services through dual channels. To explore the best implementation channels for trade-in, this paper constructed the game models under dual-channel trade-in and trade-in only through the retail channel from the perspective of a two-stage life cycle and comparatively analyzed the impacts of the two strategies on economic and environmental benefits. The results show that compared with the trade-in program in the retail channel, implementing trade-in programs through dual channels always benefits the manufacturer but hurts the retailer. When consumers' acceptance of the direct online channel is low, or consumers' acceptance of the direct online channel and the salvage value of used products are high, the impact of implementing trade-in programs through dual channels on the environment is greater. The research conclusion has certain theoretical guiding significance for enterprises and the government to implement the trade-in program. |
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