| 二手电商平台中区块链策略选择与定价决策 |
| Blockchain strategy selection and pricing decision in the secondhand e-commerce platform |
| 摘要点击 7 全文点击 0 投稿时间：2024-03-25 修订日期：2025-03-10 |
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| 中文关键词 区块链策略；二手产品；平台供应链；信息披露；产品质量 |
| 英文关键词 blockchain strategy；secondhand product；platform supply chain；information disclosure；product quality |
| 基金项目 国家自然科学基金项目（面上项目，重点项目，重大项目） |
| 作者 | 单位 | 邮编 | | 黄冬宏 | 南京航空航天大学 | 211106 | | 朱建军* | 南京航空航天大学 | 211106 | | 张智超 | 安徽工程大学 | | | 张叶卉 | 南京航空航天大学 | |
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| 中文摘要 |
| 针对消费者对线上购买二手产品质量不信任的难题，考虑将区块链引入到平台供应链中实现对自营-代销二手产品质量信息的披露。本文分别构建了二手电商平台和再制造商在不同区块链策略组合下的博弈模型，探究了平台供应链中的区块链投入与采用问题。研究表明：1) 受"消费转移效应"的影响，零售价格上涨并不一定会降低销量。2) 二手电商平台的区块链策略主要取决于区块链成本与市场竞争；再制造商总是倾向在区块链的单位成本较小时采用区块链。3) 当不考虑区块链成本时，投入区块链是二手电商平台最优的选择；而再制造商应视其产品质量调整区块链策略。4) 在特定的条件下，二手电商平台和再制造商能在不同区块链策略组合下实现双赢。 |
| 英文摘要 |
| To address the issue of consumer mistrust in the quality of secondhand products purchased online, blockchain technology is integrated into the platform supply chain to facilitate the transparent disclosure of product quality information for both self-operated and consigned secondhand products. The article separately constructs game models for the secondhand e-commerce platform and the remanufacturer under different blockchain strategy combinations, investigating the issues of blockchain investment and adoption in the platform supply chain. For example, it found that: 1) Due to the "consumption diversion effect", higher retail prices do not necessarily reduce sales. 2) The blockchain strategy of secondhand e-commerce platform highly depends on the blockchain cost and market competition. Remanufacturer always tend to adopt blockchain when the unit cost of blockchain is low. 3) When blockchain cost is not considered, investing in blockchain is the optimal choice for secondhand e-commerce platform. Remanufacturer should adjust the blockchain strategy according to the quality of its product. 4) Under certain conditions, secondhand e-commerce platform and remanufacturer can achieve a win-win situation through different combinations of blockchain strategy. |
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