| 损失规避且资金约束下含促销的补货协调政策 |
| Research on Supply Chain Coordination with Retailer Loss Avoidance and Secondary Ordering Allowed under Capital Constraints |
| 摘要点击 37 全文点击 0 投稿时间：2021-12-25 修订日期：2026-01-04 |
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| 中文关键词 事后补货；期望损失规避；资金约束；促销努力；收益共享契约 |
| 英文关键词 Second order; expected loss avoidance; capital constraint; promotion effort; revenue sharing contract |
| 基金项目 云南省社科规划基地项目（JD2018YB11）； 国家自然科学基金资助项目(71861020)； 教育部基金资助项目(18YJA630089) |
| 投稿方向 供应链金融 |
| 作者 | 单位 | 邮编 | | 李玲 | 昆明理工大学 | 650000 | | 秦开达* | 昆明理工大学 | 650000 |
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| 中文摘要 |
| 在零售商资金约束且损失规避下，讨论了事后补货下零售商的最优订购和促销策略以及契约的协调性。研究表明：（1）顾客愿意等待延迟供货的比率越低，零售商订购量越大；在不同顾客愿意等待延迟供货比率区间内，零售商有不同的最优解，没有顾客流失时，零售商的订购量不为零。（2）顾客愿意等待的延期供货比率在不同区间取值时，总存在契约使得供应链实现协调且延迟供货率越少，可协调供应链的契约越多。其中，融资利率、损失厌恶系数对契约参数的影响也不一致，契约协调的可行域受融资利率和损失厌恶系数的影响。（3）顾客流失率为零时，若首次订购与事后补货批发价相等，零售商的损失规避行为对供应链协调无影响。（4）任意首次订购收入与事后补货利润差值出现的概率可用既定表达式刻画，且该式关于期望损失规避系数递减，关于顾客愿意等待延迟供货比率递增。 |
| 英文摘要 |
| Under the retailer's capital constraint and loss aversion, the retailer's optimal ordering and promotion strategies and the coordination of contracts under the condition of post-replenishment are discussed. The research shows that: (1) The lower the ratio of customers willing to wait for delayed delivery, the greater the retailer's order quantity; in the interval of different customers' willingness to wait for delayed delivery ratio, retailers have different optimal solutions. The retailer's order quantity is not zero. (2) When the delayed supply ratio that customers are willing to wait for is valued in different ranges, there is always a contract that can coordinate the supply chain and the less the delayed supply rate, the more contracts that can coordinate the supply chain. Among them, the influence of financing rate and loss aversion coefficient on contract parameters is also inconsistent, and the feasible region of contract coordination is affected by financing rate and loss aversion coefficient. (3) When the customer churn rate is zero, if the wholesale price of the first order is equal to that of the subsequent replenishment, the loss aversion of the retailer has no effect on the coordination of the supply chain. (4) The probability of the difference between the revenue of any first order and the profit of subsequent replenishment can be described by a given expression, and the expression is about the expected loss aversion coefficient decreasing, and the rate about the customer's willingness to wait for delayed supply increases. |
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