| 双渠道生鲜农产品供应链中零售商的预售决策研究 |
| Advance selling decisions of retailer in dual channel of the fresh product supply chain |
| 摘要点击 373 全文点击 0 投稿时间：2020-06-22 修订日期：2021-07-08 |
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| 中文关键词 生鲜供应链；双渠道；预售；损耗率 |
| 英文关键词 fresh product supply chain; dual channel; advance selling; loss rate |
| 基金项目 国家自然科学基金项目（面上项目，重点项目，重大项目）；海南省自然科学基金项目 |
| 作者 | 单位 | 邮编 | | 吴爽 | 天津大学管理学院；海南大学管理学院 | 300072 | | 李波* | 天津大学管理学院 | 300072 | | 李嫣然 | 天津大学管理学院 | |
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| 中文摘要 |
| 本文构建了含有一个供应商和一个零售商的生鲜农产品的双渠道供应链系统。零售商需面对来自生鲜农产品流通过程中高损耗率的问题，及来自供应商直销渠道入侵的挑战。鉴于此，考虑了零售商对生鲜农产品实施预售的策略，研究了双渠道生鲜供应链系统下零售商不进行和进行预售的情景。通过对比发现，零售商实施预售策略将使生鲜农产品供应商和供应链整体收益提高，但对生鲜零售商自身并不总有利，也不能保证生鲜农产品供应链整体损耗率的降低。给出了零售商应采取预售策略的条件，并分析了生鲜农产品损耗率和供应商直销渠道接受度对供应链成员收益的影响。 |
| 英文摘要 |
| This article developed a dual channel supply chain of fresh product with a supplier and a retailer. The retailer has to face the problem of high loss rate of fresh product, and takes the challenge from the supplier direct channel. In this view, the advance selling strategy of the retailer was considered, and the scenarios of the retailer’s strategy without and with advance selling were analyzed. Through comparison, it is found that retailer implementation of advance selling will improve the profit of the supplier and the supply chain, but it is not always beneficial to the retailer, nor can it guarantee the reduction of the overall loss rate of supply chain. The conditions for retailers to adopt the advance selling strategy. This article further discuss the effects of the fresh product loss rate and supplier direct channel acceptance on supply chain members’ profit. |
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