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基于存货影响销售和顾客等待行为的特价商品EOQ模型
An EOQ Model for Off-Price Merchandise with Stock-Dependent Selling Rate and Waiting Behavior of Customers
摘要点击 4474  全文点击 0  投稿时间:2011-08-18  修订日期:2012-08-29
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中文关键词  存货影响销售;短缺量部分滞后供给;特价商品
英文关键词  Stock-Dependent Selling Rate; Partial Backlogging; Off-Price Merchandise
基金项目  国家自然科学基金项目(面上项目,重点项目,重大项目)
作者单位E-mail
罗兵 重庆大学经济与工商管理学院 luobing@cqu.edu.cn 
中文摘要
      特价商品具有明显的存货影响销售临界点,缺货期间短缺量滞后供给与商品销售价和顾客等待时间密切相关。构造了一个新的短缺量滞后供给分数,建立了一种基于存货影响销售和顾客等待行为的特价商品EOQ模型,分析了模型唯一最优解存在的条件,解释了相关的经济管理含义,并采用仿真方法进行了数值算例和主要参数的灵敏度分析。研究结果显示:特价商品销售价和期初库存量均存在一定合理区间,当销售价与采购价之差大于保管成本与存货影响销售因子之比时,销售商获得最大平均利润;商品销售价和价格敏感因子对销售商订货策略和利润有较大影响。
英文摘要
      It is obvious that the selling rate of off-price merchandise will be stimulated when stock above a certain level, and the partial backlogging rate closely relate to the selling price and customer waiting time. In this paper, a new partial backlogging rate has been constructed and an EOQ model for off-price merchandise been generated, then the existence of the optimal solution, key parameters’ sensitivity and the meaning of economic management are analyzed. It shows that the selling price and initial stock level of off-price merchandise have the reasonable interval, and the maximum average profit will be got when the difference between selling price and purchased price is greater than the ratio of per holding costs and stock-dependent selling rate factor, the selling price and price sensitivity factor have greater influence on distributors’ ordering strategy and average profit than that of other factors.
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